Goodbye Blue Jays! Twitter has officially introduced the "X" logo
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Musk's connection to the letter X goes back 24 years when he founded X.com, which later was renamed PayPal despite his objections. His space company is called SpaceX and the parent company of Twitter was changed to X earlier this year.
The Tesla CEO also tweeted that under the site's new identity, a post would be called "an X", challenging the public to stop referring to "tweeting" or "tweet".
The new logo was projected onto the facade of Twitter's San Francisco headquarters on Sunday night.
"Powered by AI, X will connect us in ways we're just beginning to imagine," Yaccarino tweeted.
Yaccarino, a former advertising sales executive at NBCUniversal who Musk hired last month to be Twitter's CEO, said the social media platform was on the cusp of broadening its scope.
The logo change was greeted with criticism as well as nostalgia for what had become a symbol for the social media age.
Twitter founder Jack Dorsey, who signed off on the design in 2012, replied to Grasser with an emoji of a goat, meaning "greatest of all time".
"Tweets" will also be replaced, according to Twitter’s owner Elon Musk, and posts will be called "x's".
Source: AFP, BBC